THE OBIE awards
The Obie Award is named after the ancient egyptian obelisk, considered by many to be the first true form of advertising. It is one of the oldest and most prestigious awards in advertising, with 2007 marking the 65th annual Obie Awards competition.
2011 Obie Award Winners
Best of Show
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Gold OBIE Advertiser Procter & Gamble Agency Publicis New York Brand Pepto-Bismol Title of Work A Very Pepto Summer |
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Amusement & Entertainment
Street Furniture/Transit/Alternative Campaign
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Finalist Advertiser Heinz History Center Agency Garrison Hughes Brand Discover The Real George Washington Exhibition Title of Work Gingivitis |
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Finalist Advertiser Kentucky State Fair Board Agency Two Guys Brand 2010 Kentucky State Fair Title of Work Rubber Ducks |
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Finalist Advertiser Seattle Mariners Agency Copacino+Fujikado Brand Seattle Mariners Title of Work Felix Hernandez Fastball |
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Finalist Advertiser Paramount Pictures Agency BLT & Associates Brand Jackass 3D Title of Work Jackass 3D |
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Finalist Advertiser Detroit Symphony Orchestra Agency Team Detroit Brand Psycho Title of Work Psycho |
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Finalist Advertiser International Spy Museum Agency Red Tettemer & Partners Brand International Spy Museum Title of Work Deep Cover |
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Finalist Advertiser Detroit Symphony Orchestra Agency Team Detroit Brand Detroit Symphony Orchestra Title of Work Detroit Symphony Orchestra |
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Amusement & Entertainment
Multi-Format Campaign
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Gold OBIE Advertiser Target Field Agency OLSON Brand Target Field Title of Work Target Field |
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Amusement & Entertainment
Traditional Billboard Campaign
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Silver OBIE Advertiser Target Field Agency OLSON Brand Target Field Title of Work Target Field |
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Silver OBIE Advertiser BBDO San Francisco Agency BBDO San Francisco Brand Rio Penn & Teller Title of Work Saw |
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Silver OBIE Advertiser BBDO San Francisco Agency BBDO San Francisco Brand Rio Penn & Teller Title of Work Helium |
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Finalist Advertiser Illinois Lottery Agency Clear Channel Outdoor Chicago & OMD Brand Powerball Title of Work Illinois Lottery Total Out of Home Network |
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Finalist Advertiser Cheyenne Mountain Zoo Agency Vladimir Jones Brand Cheyenne Mountain Zoo Title of Work Naked Mole Rats |
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Automotive
Traditional Billboard Campaign
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Finalist Advertiser Hyundai Agency Innocean Brand Genesis Coupe Title of Work Hyundai Genesis Coupe 405 Board |
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Finalist Advertiser BMW MINI Agency Butler, Shine, Stern & Partners Brand MINI Cooper Title of Work Princeton |
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Finalist Advertiser Sandia BMW/MINI Agency Esparza Advertising Brand MINI Cooper Title of Work Fits in Your Budget |
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Beverage
Traditional Billboard Campaign
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Finalist Advertiser Crystal Springs Agency Cramer-Krasselt Brand Beverage Title of Work Crystal Springs Campaign |
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Finalist Advertiser Crystal Springs Agency Cramer-Krasselt Brand Beverage Title of Work 8 Times A Day |
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Finalist Advertiser Redhook Agency Frank Unlimited Brand Redhook Title of Work Liquid Goodness |
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Finalist Advertiser Redhook Agency Frank Unlimited Brand Redhook Title of Work As Luck Would Have It |
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Finalist Advertiser Newcastle Brown Ale Agency VITRO Brand Newcastle Brown Ale Title of Work The Lighter Side of Dark |
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Finalist Advertiser Maker's Mark Agency Doe-Anderson Brand Maker's Mark Title of Work Texas Campaign |
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Beverage
Street Furniture/Transit/Alternative Campaign
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Finalist Advertiser Maker's Mark Agency Doe-Anderson Brand Maker's Mark Title of Work New York King Kong |
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Business & Technology
Traditional Billboard Campaign
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Silver OBIE Advertiser Southeast Missouri Hospital Agency BVK Brand Hospital Title of Work Better Way to Relieve Back Pain |
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Finalist Advertiser New Mexico Department of Transportation Agency Esparza Advertising Brand New Mexico Department of Transportation Title of Work 100 Days of Summer Safe Driving Campaign |
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Finalist Advertiser Apple Agency TBWA\Media Arts Lab Brand iPad Title of Work iPad |
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Business & Technology
Street Furniture/Transit/Alternative Campaign
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Gold OBIE Advertiser FirstBank Agency TDA_Boulder Brand FirstBank Title of Work FirstBank Airport Free Gifts |
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Gold OBIE Advertiser Cedars-Sinai Agency Wong, Doody, Crandall, Wiener Brand Cedars-Sinai Spine Center Title of Work Vertebrae |
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Finalist Advertiser MasterCard Agency McCann Erickson Brand Marketplace Title of Work Overwhelming |
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Business & Technology
Multi-Format Campaign
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Finalist Advertiser HealthPartners Agency Preston Kelly Brand HealthPartners Title of Work Wash |
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Consumer Goods & Services
Traditional Billboard Campaign
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Finalist Advertiser My Sister's Attic Agency David and Sam PR Brand My Sister's Attic Title of Work Wanted: One Night Stand |
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Finalist Advertiser YMCA Agency Preston Kelly Brand YMCA Title of Work Fatpants |
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Finalist Advertiser Michigan State University Agency Extra Credit Projects Brand College of Human Medicine Title of Work Spartan X-Ray |
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Finalist Advertiser Sears Agency Y&R Brand Craftsman Tools Title of Work Trust. In Your Hands. |
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Consumer Goods & Services
Street Furniture/Transit/Alternative Campaign
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Finalist Advertiser Luxottica Agency Show Media, Posterscope, Vizeum Brand Ray Ban Title of Work Showcase Taxi Top |
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Finalist Advertiser Furla Agency Show Media Brand Furla Title of Work Furla Wrapped Vehicle |
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Finalist Advertiser Unilever Agency Walter Isaacson Brand Degree Title of Work Degree Nature Effects |
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Consumer Goods & Services
Multi-Format Campaign
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Gold OBIE Advertiser Procter & Gamble Agency Publicis New York Brand Pepto-Bismol Title of Work A Very Pepto Summer |
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Finalist Advertiser eHarmony Agency Picture Mosaics, DonatWald + Haque Brand eHarmony Title of Work 10th Anniversary Commemorative Mosaic |
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Food & Restaurants
Traditional Billboard Campaign
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Silver OBIE Advertiser McDonald's Owner Operations of Chicagoland and Northwest Indiana Agency Leo Burnett Chicago Brand McDonald's Title of Work Blackhawks Victory |
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Silver OBIE Advertiser Chick-fil-A Agency The Richards Group Brand Chick-fil-A Title of Work Sleeping Cows |
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Silver OBIE Advertiser McDonald's Agency Bernstein-Rein Advertising Brand Angus Third Pounder Title of Work Honor Angus |
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Finalist Advertiser Holmes Smokehouse Agency Freed Advertising Brand Holmes Smokehouse Title of Work Holmes Smokehouse |
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Finalist Advertiser Chick-fil-A Agency The Richards Group Brand Chick-fil-A Title of Work Nu Spicee Chikin -- A Fire N Yer Mowth |
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Finalist Advertiser Black Forest Inn Agency Gabriel deGrood Bendt Brand Black Forest Inn Title of Work Tweet, Cabbage, Menu, Bier |
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Finalist Advertiser McDonald's Agency Hoffman Lewis Brand Filet-o-Fish Title of Work Filet-o-Fish |
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Food & Restaurants
Street Furniture/Transit/Alternative Campaign
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Silver OBIE Advertiser Colle+McVoy Agency Colle+McVoy Brand Caribou Coffee Title of Work Spinner |
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Silver OBIE Advertiser Legal Sea Foods Agency DeVito/Verdi Brand Legal Sea Foods Title of Work Legal Sea Foods |
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Silver OBIE Advertiser Caribou Coffee Agency Colle+McVoy Brand Caribou Coffee Title of Work I Love You |
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Gold OBIE Advertiser Caribou Coffee Agency Colle+McVoy Brand Caribou Coffee Title of Work Caribou Coffee Shelter Campaign |
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Finalist Advertiser Colle+McVoy Agency Colle+McVoy Brand Caribou Coffee Title of Work Globe |
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Finalist Advertiser Colle+McVoy Agency Colle+McVoy Brand Caribou Coffee Title of Work Caribou Coffee Transit Campaign |
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Finalist Advertiser Legal Sea Foods Agency DeVito/Verdi Brand Legal Sea Foods Title of Work Wine |
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Finalist Advertiser Hard Rock Café Agency Duncan/Channon Brand Hard Rock Café Title of Work Hard Rock Fork |
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Food & Restaurants
Multi-Format Campaign
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Silver OBIE Advertiser Kraft Agency CP+B Brand Macaroni & Cheese Title of Work You Know You Love It |
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Ind Exec: Trad BB
Traditional Billboard Campaign
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Silver OBIE Advertiser Spoetzl Brewery Agency McGarrah Jessee Brand Shiner Beers Title of Work "Shiner ACL 2010 ""Local Stage"" |
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Silver OBIE Advertiser Frito-Lay Dallas Texas Agency Juniper Park Brand Lay's Kettle Cooked Title of Work Carved Billboard |
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Silver OBIE Advertiser New Mexico Department of Transportation Agency Esparza Advertising Brand New Mexico Department of Transportation Title of Work Wear a Seat Belt |
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Finalist Advertiser Dunkelberger's Sports Outfitter Agency Adams Outdoor Advertising Brand Dunkelberger's Sports Outfitter Title of Work Dunkelberger's Sports Outfitter Spectacular |
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Finalist Advertiser Allstate Agency Leo Burnett Chicago Brand Allstate Title of Work Delete Text Driving |
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Finalist Advertiser Culligan Agency Cramer-Krasselt Brand Beverage Title of Work Hard Water Drain |
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Finalist Advertiser Target Field Agency OLSON Brand Target Field Title of Work Target Field Tarp |
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Finalist Advertiser Maker's Mark Agency Doe-Anderson Brand Maker's Mark Title of Work "Boston ""Scoreboard"" for Fenway" |
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Finalist Advertiser Maker's Mark Agency Doe-Anderson Brand Maker's Mark Title of Work Straws LA Building |
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Ind Exec: SF/T/A
Street Furniture/Transit/Alternative Campaign
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Silver OBIE Advertiser FirstBank Agency TDA_Boulder Brand FirstBank Title of Work FirstBank Airport Kids |
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Silver OBIE Advertiser BlackBerry Agency Leo Burnett Chicago Brand BlackBerry Messenger (BBM) Title of Work The Art of Conversation |
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Silver OBIE Advertiser Minnesota Wild Agency OLSON Brand Minnesota Wild Title of Work MN Wild Bus Shelter Wrap |
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Silver OBIE Advertiser BP Agency OgilvyWest Brand ARCO Title of Work ARCO Field Test |
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Finalist Advertiser Medica Agency LEVEL Brand Brand Healthcare Title of Work Broken Window |
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Finalist Advertiser Chick-fil-A Agency The Richards Group Brand Chick-fil-A Title of Work Try Spicee Chikin. Weel Send Watur. |
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Finalist Advertiser Target Agency OLSON Brand Target Arts Title of Work Target Arts Create Your Canvas |
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Finalist Advertiser BMW MINI Agency Butler, Shine, Stern & Partners Brand BMW MINI Title of Work MINI vs Porsche Aerial Banner |
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Finalist Advertiser Netherlands Board of Tourism & Conventions Agency Soubriet Byrne & Associates Brand Netherlands Board of Tourism & Conventions Title of Work Just be. In Holland. |
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Finalist Advertiser TBS Agency CSSU (Creative Services Sports Unit) Brand MLB Postseason Title of Work MLB Postseason |
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Finalist Advertiser Cowboys Stadium -- Pacquiao vs Clottey Fight Agency In-house (Cowboys Stadium) Brand Manny Pacquiao vs Joseph Clottey Fight Title of Work Pacquiao/Clottey Glove |
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International
Traditional Billboard Campaign
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Silver OBIE Advertiser James Ready Agency Leo Burnett Toronto Brand James Ready Beer Title of Work James Ready Coupon Billboard |
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Silver OBIE Advertiser McDonald's Agency Leo Burnett London Brand McDonald's Title of Work Piccadilly Sign |
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Finalist Advertiser PUMA Canada Agency Zulu Alpha Kilo Brand PUMA Title of Work Love = Football |
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International
Street Furniture/Transit/Alternative Campaign
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Gold OBIE Advertiser MINI Canada Agency Taxi 2 Brand MINI 2011 R5X Title of Work MINI Vending Machine |
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Silver OBIE Advertiser National Eating Disorder Information Centre Agency Zulu Alpha Kilo Brand National Eating Disorder Information Centre Title of Work Shed TSA |
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Finalist Advertiser Citi Agency Publicis New York Brand Citi Gold Title of Work Shanghai |
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International
Multi-Format Campaign
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Silver OBIE Advertiser ING Direct Agency Leo Burnett Milan Brand Conto Arancio Title of Work Human Billboard |
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Finalist Advertiser PUMA Canada Agency Zulu Alpha Kilo Brand PUMA Title of Work Mostro with Sole |
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Media
Traditional Billboard Campaign
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Silver OBIE Advertiser Adams Outdoor Advertising Agency Adams Outdoor Advertising Brand Adams Outdoor Advertising Title of Work The Biggest Mother's Day Card Ever |
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Media
Street Furniture/Transit/Alternative Campaign
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Silver OBIE Advertiser HBO Agency BLT & Associates Brand Boardwalk Empire Title of Work Liquid Bus Shelter Build Outs |
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Media
Multi-Format Campaign
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Silver OBIE Advertiser ESPN Agency Wieden+Kennedy New York Brand 2010 FIFA World Cup Title of Work One Game Changes Everything |
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Multi-Cultural
Traditional Billboard Campaign
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Finalist Advertiser General Mills Agency Badillo Nazca Saatchi & Saatchi Brand Honey Nut Cheerios Title of Work Anything for Honey Nut Cheerios |
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Multi-Cultural
Street Furniture/Transit/Alternative Campaign
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Finalist Advertiser Ford Agency Zubi Advertising Brand SYNC Title of Work Bands and Streets |
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Public Service
Traditional Billboard Campaign
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Silver OBIE Advertiser McKee Wallwork Cleveland & City of Albuquerque Agency McKee Wallwork Cleveland Brand EasyToMiss.org Title of Work Easy To Miss |
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Finalist Advertiser Mobile Loaves & Fishes Agency T3 Agency/Reagan National Advertising Brand Awareness Title of Work I Am Here Campaign |
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Public Service
Street Furniture/Transit/Alternative Campaign
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Finalist Advertiser Frito-Lay Dallas Texas Agency Juniper Park Brand Frito-Lay Title of Work Greensburg Posters |
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Special FX
Traditional Billboard Campaign
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Finalist Advertiser Target Field Agency OLSON Brand Target Field Title of Work Weather Vane |
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Finalist Advertiser SGS Industrial Supplies Agency Lamar Advertising Brand Dewalt Title of Work GET HAMMERED!!! |
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Finalist Advertiser Susser Petroleum Agency Firehouse Brand Stripes Convenience Stores Title of Work Breakfast Wrap |
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Special FX
Street Furniture/Transit/Alternative Campaign
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Gold OBIE Advertiser Kraft Agency CP+B Brand Macaroni & Cheese Title of Work Digital Smile |
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Gold OBIE Advertiser 20th Century Fox Home Entertainment Agency Inwindow Outdoor & Zenith Media Brand Avatar Blu-ray/DVD Title of Work Avatar Blu-ray/DVD |
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Silver OBIE Advertiser Microsoft Agency Monster Media, Creature and OAG Brand Windows Hotmail Title of Work Hotmail Display Takes off in Airports |
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Finalist Advertiser Xerox Agency Monster Media, Y&R and Kinetic Brand Xerox Title of Work Xerox's Monster Wall Takes Flight in Airports |
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Finalist Advertiser Cedars-Sinai Agency Wong, Doody, Crandall, Wiener Brand Cedars-Sinai Spine Center Title of Work Vertebrae |
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Transportation, Travel & Tourism
Traditional Billboard Campaign
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Gold OBIE Advertiser Alaska Airlines Agency Wong, Doody, Crandall, Wiener Brand Alaska Airlines Title of Work Hawaii Is Closer Than Ever |
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Silver OBIE Advertiser Alaska Airlines Agency Wong, Doody, Crandall, Wiener Brand Alaska Airlines Title of Work Window |
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Finalist Advertiser ConocoPhillips Agency Venables Bell & Partners Brand 76 Gas Title of Work We're on the Driver's Side |
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Finalist Advertiser Alaska Airlines Agency Wong, Doody, Crandall, Wiener Brand Alaska Airlines Title of Work Hammock |
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Finalist Advertiser ConocoPhillips Agency Venables Bell & Partners Brand 76 Gas Title of Work Boring |
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Finalist Advertiser ConocoPhillips Agency Venables Bell & Partners Brand 76 Gas Title of Work Backseat |
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Transportation, Travel & Tourism
Street Furniture/Transit/Alternative Campaign
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Gold OBIE Advertiser South Carolina Department of Parks, Recreation and Tourism Agency the bounce agency Brand South Carolina Department of Parks, Recreation and Tourism Title of Work South Carolina Mall Takeover Campaign |
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Finalist Advertiser Carnival Agency Arnold Worldwide Brand Carnival Title of Work Taxi |
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Finalist Advertiser Carnival Agency Arnold Worldwide Brand Carnival Title of Work Elevator |
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Video Content Media
Street Furniture/Transit/Alternative Campaign
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Finalist Advertiser The Homax Group, Inc. Agency Marcus Thomas LLC Brand Black Flag Title of Work Giant Ants |
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Video Content Media
Traditional Billboard Campaign
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Gold OBIE Advertiser Summit Brewing Company Agency Gabriel deGrood Bendt Brand Summit Title of Work Get to the Bottom |
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2011 Obie Award Winners
2010 Obie Award Winners
2009 Obie Award Winners
2008 Obie Award Winners
2007 Obie Award Winners
2006 Obie Award Winners
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